I am Triin,
it’s nice to meet you!
Senior UX & Product Designer based in Tallinn, creating accessible, human-centered digital experiences that turn complexity into clarity.
Over the past decade, I’ve worked across fintech, SaaS, and creative industries — leading design projects from discovery to delivery, aligning stakeholders, and ensuring measurable impact. At SEB, I redesigned payment flows for millions of users, improved accessibility standards, and contributed to a Baltic-wide design system.
I value
- Empathy without assumption — real user understanding through research
- Solving core problems, not just surface-level fixes
- Balancing business & user needs, creating win-win outcomes
- Inclusive design, create products that work for everyone
Outside of work, I co-organize a music festival and run a printmaking studio, meaning I am looking for the balance between structure and creativity.
Work
experience
05.2023 - present
AS SEB PANK
Senior UX Designer
Digital banking solutions across the Baltics
I design and improve digital banking services for private and business clients across the Baltics. As part of a multinational, cross-functional design team, I focus on creating user-centric, accessible, and seamless experiences in close collaboration with product, tech, and business stakeholders.
I lead UX improvements across a range of payment services, supporting the full design process from user research to implementation. I also co-authored the Baltic design system handbook and participated in an e-commerce accessibility
review jury, helping ensure usability and compliance across
digital touchpoints.
Focus areas
– Research: interviews, usability testing, workshops
– UX/UI design: user flows, prototypes, interface design
– Digital payments, cards, transaction views, etc.
– Accessibility (WCAG), inclusive design
– Design systems and team collaboration
– Mentoring Design Intern and Junior Researcher
– Promoting user-centered thinking in large organizations
– Service Design: workshop facilitation & process design
See Work
→
12.2019- 04.2023
REDHOT, OÜ (Designing INFRAFLY products)
UI/UX & Visual Designer
SaaS and mobile tools for the construction sector
I designed enterprise SaaS platforms and mobile apps for equipment managers, estimators, and site teams in the construction and civil engineering sector. My focus was on simplifying complex workflows and enabling data-driven decisions through intuitive, role-based interfaces.
Products
– Real-time cost tracking and resource management tools
– Estimating functionality to support more competitive bidding
– Mobile apps for logging work in field conditions
– Dashboards tailored for project managers and finance teams
Focus areas
– Enterprise SaaS & mobile UI/UX design
– Information architecture and intuitive workflow mapping
– Data visualization, interactive dashboards, and infographics
– Ensuring usability in high-complexity, technical environments
– Tools: Figma, Sketch, Zeplin, Adobe Creative Suite
– Cross-functional collaboration with product, engineering, and field operations teams
See Produx
→
See OMS
→
07.2018 - 08.2021
DOT DESIGN OÜ
Graphic Designer
Marketing materials, packaging, infographics
I created visual materials for clients in media, food and wellness industries. I worked on packaging, sales materials, infographics, and branding.
Some products
– Loodusvägi / LOOV: packaging and product catalogs for natural food brand
– Äripäev: infographics and data visuals for business articles and reports
– Various visual identity and rebranding projects
Focus areas
– Print and digital graphics
– Packaging design and product presentation
– Brand identity development
– Data-based storytelling through visuals
– Tools: Adobe InDesign, Illustrator, Photoshop
Endine NirgiWabrik (Ärni Blum) koduleht
01.2017 - 07.2017
DSGN Refined OÜ
UI & Graphic Designer
AI-powered website builder with a conversational interface
Weps was an early-stage Estonian startup that reimagined how small businesses build websites — using a chatbot-style interface and AI to generate custom pages instantly. As a designer, I contributed to the product’s visual identity and usability by creating website templates, conversational UI elements, infographics, and digital marketing assets.
Focus areas
– Designing website templates optimized for conversion and clarity
– Creating chatbot UI flows and visual components
– Designing infographics and onboarding visuals for users
– Marketing materials for campaigns and investor outreach
– Collaborating closely with founders and developers in a fast-paced startup environment
09.2015 - 01.2017
GLIA Inc. (SALEMOVE OÜ)
Operations Manager
Glia was my first deep dive into the SaaS world and a fast-paced, startup-driven environment. As one of the early team members in Estonia, I played a key role in building the company’s local presence while supporting global growth.
I worked closely with leadership in both Estonia and the US to set up legal operations, recruit teams, and strengthen internal culture across time zones. This experience gave me a strong foundation in startup operations, cross-border collaboration, and agile team-building.
Key responsibilities
– Established Glia’s legal entity and operations in Estonia
– Recruited and connected teams in both Estonia and the US
– Supported organizational scaling during high-growth phases
– Helped reinforce a shared, values-driven company culture
– Gained foundational experience in SaaS and global startup operations
What else I do
02.2017 - present
KOPS OÜ
Co-Founder
KOPS is a purpose-driven initiative addressing cigarette butt litter and its environmental impact. As co-founder, I led the development and launch of a reusable pocket-sized ash container. These are designed to make disposal easy, discreet, and portable.
The KOPS container is a sealable, cylindrical ash holder that fits one pack’s worth of cigarette butts and easily slips into a pocket or bag. The product merges form and function to encourage more sustainable habits for smokers.
Focus area
– Product development and user-centered design
– Environmental messaging and brand positioning
– E-commerce and website strategy (kops.ee)
– Awareness campaigns and community engagement
– Visual communication and packaging design
02.2017 - present
I LAND SOUND FESTIVAL OÜ
Communication and Accreditation Manager
I Land Sound is more than a music festival — it’s a multidisciplinary celebration of nature, sustainability, community, and creative expression. As Communication and Accreditation Manager, I operate at the intersection of storytelling, logistics, and systems thinking.
I’m responsible for shaping the festival’s public voice and ensuring internal alignment across diverse teams. I oversee the creation of media releases, social media content, and on-brand messaging that captures the spirit of the event. I maintain close relationships with journalists, influencers, and partners to strengthen media presence and community engagement. In high-pressure moments, I manage real-time communication and help navigate sensitive situations with clarity and calm.
On the operational side, I lead the accreditation process for over 1,000 crew members, artists, vendors, and partners. I plan and execute access flows, develop role-based tagging systems, and coordinate internal logistics to ensure a smooth experience for everyone behind the scenes.
